360° video technology for diamonds and gemstones is an advanced visualization tool employed by the World Gemological Institute (WGI) to enhance the buying and appraisal process of these precious stones. This innovative technique captures high-resolution video of diamonds and gemstones from every angle, providing a comprehensive and interactive view. It allows customers and appraisers to examine the cut, color, clarity, and carat of the stones in minute detail, just as they would under natural light.
The 360° video showcases the unique features and brilliance of each gemstone, enabling better transparency and confidence in both online and offline purchases. For gemologists and jewellers, it serves as an invaluable tool for detailed analysis and documentation, helping to communicate the true quality and characteristics of the stones to potential buyers. This technology not only enhances customer engagement, but also supports the integrity and accuracy of gemstone certifications and appraisals at WGI.
Click on the image below for 360° Damond Video